Our vendors have made a commitment to service every one of our dealers, allowing our national relationships to help connect you locally to your market’s representative. Collectively their products range from price to performance, and value in between. Many newcomers recognize many of our vendors as vendors you do business with today. If that includes you then good news: you are already earning rebates.
Across multiple industries, between these vendors we cover all key product categories. In Flooring we have multiple carpet, luxury vinyl plank, and tile manufacturers. We also have hardwood, laminate, padding, transition pieces, cementinious tile, and distributors. In Kitchen & Bath we have multiple cabinet lines and everything you could need to help you with remodeling: design software, countertops, hardware, sinks, faucets, fixtures, shower pans, and niches. In décor we have multiple lines of windowtreamtnets: blinds, shades, shutters, rollers and more. Our aligned partners extend beyond product and include ancillary services. We have partners who can help you with freight. We have partners who can help you provide consumer financing. We have partners who can help you reduce your credit card processing fees. We have life insurance policies. We have financial consultants, pay-per-click digital consultants, business consultants. Our partners can help you with products, pricing, and operations.
An individual store or brand has the ability to negotiate well on key products that get multiple turns for their business. A national group of stores has the ability to negotiate the top 20% of styles that sell for manufacturers. Our vendors are committed to letting you leverage whatever is your lower investment. Our program means your pricing can only get better. Our vendors are also committed to helping your business succeed. As a member we provide free surfaces passes for you, and have a scheduled tour the first day of the exhibit hall to help you understand new opportunities with our vendors. Beyond pricing, we can help you setup accounts and get terms with our aligned vendors. You will continue to buy the same way you do today. Your representative, your account number, and ordering process all stay the same. Our price or yours, you can use whatever is better.
Today’s consumer does more online research in advance of visiting your store than ever before. With product available online on popular brands, price can become a race to the bottom for retailers. Private branding exists to protect your margin. To allow your sales team to sell without being easily shopped. Working with our manufacturer partners, these displays feature key products that are priced right relative to the market. With branding owned corporately, the only stores featuring these products are our Big Bob’s Flooring franchisees and Floor to Ceiling members. This means in your protected area, you have nobody to compete against. On average our members report that they get 8% higher gross profit margins on our private branded samples, compared to their mill branded equivalents.
Across our three private brands, we have key categories of flooring targeted at different consumers. Our LifeScapes Designs brand is our value brand. The products found within these displays offer quality at a price. Our Landmark Collection focuses on design, favoring style centric samples that can transform a room with their look. Our Eternally brand is all about performance, the highest quality goods available within their respective categories. Together these three brands for our extensive private brand offering that can address any consumer’s budget and aspirations.
Beyond in your store, each of our private brands has a strong digital component as well. With their own websites, a consumer searching for any of these brands will be able to find a company behind the name. Each website tells the brand’s story and sets expectations for their respective products. With inspirational room scenes, care and maintenance guides, and even a contact form the consumers will have the ability to learn more about the products. The biggest benefit is that each website features a store locator that redirects the clients back to our franchisees and members. Since each has their own protected area, that means your clients who go online are going to be redirected right back to you.